Remarkably, companies are still capable of expending extraordinary resources and intellectual energy against something that while no doubt a technical triumph, leads to an end-product so astoundingly devoid of utility, value or distinctiveness, you might think it snuck through on Bring-Your-Kid-To-the-New-Products-Review-Committee-Day. This for instance: Molson Coors launches Molson M, the world’s only MicrocarbonatedTM lager beer. […]