This is a terrific agency blog post for a number of reasons, not the least of which is that it draws on the wars of succession following the death of Alexander the Great in 323BC, for an analogue on branding. The author is a “production coordinator” at Grip Limited in Toronto. I brazenly assume then […]

Smarminess and advertising

There’s a good reason (beyond their respective business and creative legacies) that many in the ad industry continue to revere the likes of David Ogilvy, Bill Bernbach, Leo Burnett and George Lois. And that is they oozed pride and confidence in their product as well as their own particular theories and ideas as to how […]

There’s a sign in The Beer Store that quite puts me off going into the beer store (well that and the Soviet service ethic). I’ll get to the sign, but first there are a couple of things you should know about the history of the beer biz here in Ontari-ari-ario. For many years it was […]