Well now. Here’s an interesting kettle of crud. This is a spot from Leo Burnett in London for Ronald McDonald House Charities. It was produced by Asylum Films under the usual crushing budget and resource constraints of a not-for-profit. And this is a spot from Leo Burnett in London for Ronald McDonald House Charities. It […]

Another turgid “[insert any professional or academic discipline] is dead” piece, another atavistic scream of despair from anyone with half a brain who stumbles across it. It wouldn’t be worth noting if it hadn’t issued forth from the hallowed cloisters of the Harvard School of sodding Business. Bill Lee, a consultant, tells us that marketing […]

Good retail is theatre: it employs sets, props, a carefully selected and well-rehearsed cast of characters and sound effects to provide punters with a unique and satisfying experience. Unfortunately most Canadian retailers fare little better than your average small town dramatic society. Maybe it has to do with our idea of theatre being a punch-up […]

On Tuesday of last week, one of the senators for South Carolina, Lindsay Graham (Rep.), perfectly demonstrated the infantilism of the oust-Obama-whatever-the-cost party, which includes many registered Republicans, all libertarians, and of course the inbred adherents of the I’m-against-anyone-I’m-not related-to Tea Party. “It’s really American to avoid paying taxes, legally,” said the stentorian gentleman in […]

Every evening, after a hard day berating account people and homogenising TV scripts and ad copy, your average brand manager type returns to his home on a suburban street (likely named for the flora or fauna cleared to make way for it) and begins the quest for some stimulation to wash away the mental grime […]

This is a terrific agency blog post for a number of reasons, not the least of which is that it draws on the wars of succession following the death of Alexander the Great in 323BC, for an analogue on branding. The author is a “production coordinator” at Grip Limited in Toronto. I brazenly assume then […]

Smarminess and advertising

There’s a good reason (beyond their respective business and creative legacies) that many in the ad industry continue to revere the likes of David Ogilvy, Bill Bernbach, Leo Burnett and George Lois. And that is they oozed pride and confidence in their product as well as their own particular theories and ideas as to how […]

There’s a sign in The Beer Store that quite puts me off going into the beer store (well that and the Soviet service ethic). I’ll get to the sign, but first there are a couple of things you should know about the history of the beer biz here in Ontari-ari-ario. For many years it was […]

R.I.P. Marie Colvin

If she’d been a character in a film you might have thought that Hollywood was gilding the lily, as Hollywood is wont to do: attractive blonde woman, mid 50s, throaty delivery, eye patch. All around her bullets fly, buildings burn and babies die. But Marie Colvin was the real thing, a war correspondent for the […]

Medieval marketing

According to this list of trades typically found in a medieval city, 14th century businesses had to muddle along without marketing consultants, social strategists, account people or creative guys. Makes you wonder how the hell anything ever got sold. On the other hand cursory analysis offers clues to the antecedents of modern day mavens, gurus […]

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